Following a campaign that Laura supported, Morrison's has launched ‘Buy British’ section on their website.
In August, along with 120 other cross-Party MPs, Laura signed an open letter calling on supermarkets to highlight the very best of British produce by implementing a ‘Buy British’ section online.
The letter, written by Dr Luke Evans MP, stated ‘Our ask is simple, create a tab that collates produce from farmers,’ citing consumer choice, environmental benefits and support for farmers as reasons to make the change.
Now, Morrisons Chief Executive Rami Baitiéh has written to Dr Luke Evans MP to “confirm that we have implemented a ‘British’ section to morrisons.com which enables customers to quickly navigate to British [produce]” such as meat, fish, vegetables and dairy products.
Laura said:
"I am delighted that following the campaign I supported, Morrison’s has become the first supermarket to launch a ‘Buy British’ section online.
I hope that this move from Morrison’s will encourage other supermarkets to follow suit. It is vital that we support our farmers and I was very pleased to hear the Prime Minister reaffirming the Government’s support for this campaign at PMQs today."
You can read a copy of the cross-party open letter to supermarkets below.